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Sourav
Saha

About Me

I am a sales leader over 4.5 years of experience with an MBA in Marketing degree and a passion for digital marketing and branding. I have published a research paper on online buying behavior and developed an education website that ranked 15,000 in Alexa India within three months.

As the State Head at Collegedunia, I lead a team of five key account managers and oversee the sales and client relations for three states in the eastern region. I have successfully devised and implemented product strategies that increased the revenue by 300% in two years and managed several high-profile events and campaigns that generated 6 Cr new business opportunities. I have also acquired multiple certifications from Google, such as Waze Local Fundamentals, Waze Local Advanced, and Ad Exchange Brand Controls Basics. I have a proven track record of delivering compelling value to the stakeholders, closing deals, and servicing both new and existing clients. I enjoy collaborating with cross-functional teams and influencing key decision-makers to achieve common goals and drive consistent sales growth.

My Startup

Clinict

Digital Design

WudShop

Digital Design

Vlowio

Digital Design

Natura

Digital Design

Hey there! My name is Jake Blaire, just your average digital enthusiast developing code into art. I’m convinced my impactful design will leaves a lasting mark on your project. I’ve had the pleasure of collaborating with your brands and integrate my passion into your company.

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Year of experience

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projects done

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Expert Certification

professional
experience

Head - Institutional Alliance (North & East India)
IMS Learning Resources Pvt. Ltd.

Jun 2024

Present

Delhi, India

Collegedunia

State Head - West Bengal & North East
  • Served as liaison for 50 Key Accounts for 3 states (W.B, Bihar, and Jharkhand), clients, and referred prospects regarding inquiries, issues, campaign management, post-sales follow-up, and customer relations. Responsible for end-to-end sales solutions, revenue generation, closing deals, and client servicing for both new Acquisitions and old business.
  • Devised and implemented product strategies to fill market gaps and drive consistent sales in 10 Cr territory, increased growth by 300% in 2 years in B2B and Institute sales.
  • Managed CD Connect and Education fair for Eastern Region Account Client Meet, with white-paper publication and sponsorship for event which resulted in the identification of 3 Cr New business avenues Nationally.
  • Demonstrated leadership by managing a team of 8 people and improving work processes, the SOP development, and trained 50+ new joiners with detailed knowledge sharing on the process, best practices, product knowledge, deliverables, and pipeline management.
  • Conducting root cause analysis for customer complaints and devised a retention campaign to lower complaints rates by 15% which helped in upselling and better customer relationship management.

Aug 2022 - Jun 2024

1 year 11 months

Kolkata, India

Business Development Manager - Corporate Sales
  • Established & Maintained Business relationships with 30 Key Accounts to deliver compelling value to the stakeholders.
  • Managed a team of 5 people & trained 20+ sales trainees with product, market and business knowledge
  • Identified strategic and tactical, decision-making KPIs for driving and achieving the sales RO target of 3 Cr +
  • Provided Branding & Marketing solutions to 5 top B-School of East Region; enhancement of client’s market presence
  • Identified 50+ New Businesses in…

Apr 2021 - Jul 2022

1 year 4 months

Kolkata, India

MyGate

Business Development Manager
  • Assisted in managing, the Society & Community Management System via tools like ERP&VMS for customers across Mumbai & Kolkata.
  • Conducted primary & and secondary research on potential target areas, markets, and industries for newly launched products.
  • Handled end-to-end process of client acquisition; pitching, negotiation, result tracking, on-boarding & and client relationship.
  • Analyzed data & and introduced new metrics, set up new processes for faster & and cost-effective support systems for 50+ clients.
  • Influenced cross-functional teams to collaborate and achieve common goals, resulting in the successful completion of several high-profile projects.
  • Persuaded key stakeholders to adopt a new product launch strategy and local inventory system projecting a 20% increase in sales.

Nov 2019 - Dec 2020

1 year 2 months

Mumbai Area

My
Projects

The Kraft Heinz Company

Sales And Marketing
  • Working closely with distributor partners and developing a tactical strategy for maximizing brand presence number of doors (retailers) and managing existing business.
  • Responsible for sales planning and execution of category launches, line extensions & strategic multi-functional projects.
  • Managed a team of 6 Stockiest, 9 DSRs & 2 Merchandiser in Gurgaon & Panipat territory with INR 20 Cr turnover.
  • Handled P&L of the territory covering 1000+ outlets, and formed distribution network for new sales channels.
  • Created incentive schemes for 9 distributor sales reps. for products including Glucon-D, Nycil, Complan & Samriddhi Ghee.
  • Trained & developed new sales associates for products to increase the turnover target of 25 Cr during the next financial year.
  • Closed 8 new corporate accounts including the Maruti Suzuki plant based in Gurgaon using unique sales techniques.

PaGaLGuY

College Counselor
  • Appointed as a coordinator by “PagalGuy.com” from campus to resolve the grievances of students

Dabur India Limited

Sales Promoter
  • Branded & Promoted Dabur products during Big Days promotional offers in Reliance Smart, Kurla
  • Managed Shelf space & product availability of various Dabur products i.e. Hair Care, Home care, Oral care & Juices segment
  • Created promotional offers for the newly launched products & handled product awareness among the customers

RelyMore Solutions

Business Development Manager
  • Established & Maintained Business relationships with 12 Potential Clients for Digital Branding Deals
  • Pitched Proposal & Attended Client Meetings resulted in the closure of 2 Clients with RO of 1.5lac within 15 days

NGO Partnership

INDIA Redefined

Social Services

INDIA Redefined (IR) started as a movement which began in 2009 and has emerged as a Common United Platform (CUP) of collective responsibility which endeavors to create a happy India by creating a collaborative model for citizens, corporates, NGO’s and government which are the four pillars of a nation.

Oct 2018 - Present

5 years 10 months

Green Souls (Leaf n Light)

Fundraising Coordinator

Nov 2018 - Present

5 years 9 months

Infusion - IIM Rohtak

Campus Ambassador

Activities and Societies: Topped the entrance Examination.

Dec 2018 - Jan 2019

2 months

Publications

A Study on The Importance of The Demographic Variable Age on Online Buying
International Journal of Emerging Technologies And Innovative Research | 

JETIR (ISSN: 2349-5162) UGC Approved & 7.95 Impact Factor, Volume 6 Issue 3

See publication

Eductaion

ITM Group of Institutions

Activities and Societies: -Elected to Operational Head for ITM Social Media Lab. -Research Coordinator of ITM Research Cell. -College Counselor for Pagalguy.com.

MBA

Marketing

2018 - 2020

University of Calcutta

Activities and Societies: Elected Captain of College Cricket Team.

BSc

2014 - 2018

St. Xavier's College (Autonomous), Kolkata

Activities and Societies: Topped the entrance Examination.

Multimedia and Animation

2014 - 2015

Asian Pasefic Learning Limited

Information Technology

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experience

2011-2013

Welton .co

JUNIOR PROGRAMMER

Working closely with senior developers, project managers, and other team members to deliver high-quality software solutions. Learning Continuously improving coding skills and staying updated with the latest technologies and programming languages.

2014-2018

Fornic Studio

GAME DEVELOPER

Collaborate with cross-functional teams to design, develop, and implement gameplay mechanics, features, and systems. Write clean, efficient, and maintainable code in C#, C++, or other programming languages to implement game functionality and user interfaces. Rapidly prototype and iterate on game ideas to test mechanics, gameplay flow, and user experience.

2019-2023

Sunder .Inc

WEB ANALYST

Collect, analyze, and interpret data from various sources, including website analytics tools (e.g., Google Analytics), advertising platforms, social media channels, and CRM systems. Monitor website traffic, user engagement, conversion rates, and other relevant metrics to identify areas of improvement and opportunities for optimization.

testimonial

“Working with Blaire has been an absolute game-changer for our business. Their expertise in web analytics helped us uncover invaluable insights that significantly improved our online presence and marketing strategies.”

Ben Smith

CEO, Fawkes.Co

“Working with Blaire has been an absolute game-changer for our business. Their expertise in web analytics helped us uncover invaluable insights that significantly improved our online presence and marketing strategies.”

Ben Smith

CEO, Fawkes.Co

“Working with Blaire has been an absolute game-changer for our business. Their expertise in web analytics helped us uncover invaluable insights that significantly improved our online presence and marketing strategies.”

Ben Smith

CEO, Fawkes.Co

“Working with Blaire has been an absolute game-changer for our business. Their expertise in web analytics helped us uncover invaluable insights that significantly improved our online presence and marketing strategies.”

Ben Smith

CEO, Fawkes.Co

Licenses & Certifications

Introduction to Artificial Intelligence

Issued Feb 2024

See Credentials

Ethics in the Age of Generative AI

Issued Feb 2024

See Credentials

Learning Microsoft 365 Copilot

Issued Feb 2024

See Credentials

Generative AI: The Evolution of Thoughtful Online Search

Issued Dec 2023

See Credentials

Streamlining Your Work with Copilot (formerly Bing Chat/Bing Chat Enterprise)

Issued Dec 2023

See Credentials

What Is Generative AI?



Issued Feb 2024

See Credentials

Strategies for Negotiation Nano Tips with Chris Croft

Issued Oct 2023

See Credentials

Building Self-Confidence

Issued Oct 2019

See Credentials

Creating Marketing Objectives

Issued Oct 2019

See Credentials

Creating Your Strategic Marketing Plan

Issued Oct 2019

See Credentials
Social Media Privacy

Social Media Privacy


Issued Jan 2019
Credential ID UC-4LE8AJ86

Introduction to Facebook Pages for Business & Organisation

Introduction to Facebook Pages for Business & Organisation

Issued Dec 2018
Credential ID UC-99EZTXW4

Make Engaging Mobile Messages

Issued Dec 2018
Credential ID 26357211

Ad Exchange Brand Controls Basics

Issued Nov 2018
Credential ID 23956086

Google Web Designer Basics

Issued Nov 2018
Credential ID 23973400

Selling Jamboard

Issued Feb 2019
Credential ID 26356749

Deploying Jamboards

Issued Jan 2019
Credential ID 26356749

Google Analytics

Issued Jan 2019
Credential ID 24285291

Waze Local Advanced

Issued Nov 2018
Credential ID 23945385

SEMrush SEO Toolkit Exam

SEMrush SEO Toolkit Exam

Issued Jan 2019
Credential ID 3c1551a153c7a0f

Semrush Keyword Research Exam

Semrush Keyword Research Exam

Issued Nov 2018
Credential ID 23973400

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